Ukraine Beyond War

Web Design & Graphic Design
Project Overview
The focus on war and unpleasant events has overshadowedUkraine's positive aspects, which we want to emphasize.Despite the ongoing conflict, Ukraine has many successfulmen and women who make significant contributions tosociety. Beyond the war narrative, "United 24" strives tohighlight their achievements as well as Ukraine'sdetermination and promise.
My Contributions
Reframing Perceptions:Moving beyond the focus on war, the project showcases Ukraine's creativity, resilience, and societal achievements.Counteracts stereotypes by highlighting the country's vibrant culture, successful individuals, and innovative efforts.
‍Advancing United 24's Mission:Promotes United 24's initiative to unite global donors and streamline aid to Ukraine, emphasizing transparency and efficiency in relief efforts.Leverages the platform’s ability to connect directly with charities, public figures, and global partners to encourage donations and involvement.
‍Inspiring National and International Audiences:Domestically: Instills pride and optimism among Ukrainians by celebrating accomplishments despite challenges.
‍Internationally: Engages global audiences with stories of Ukraine’s cultural richness and determination, fostering empathy and support
.Innovative Communication Strategies:Developed a clean, visually engaging campaign using a Ukrainian-inspired color palette to strengthen national identity.Incorporates cultural symbols and interactive elements in print and ambient ads to emotionally engage viewers (e.g., a button playing Ukrainian music).Website design blends rich imagery and detailed storytelling to deepen the audience's understanding of the cause.
‍Empowering Action Through Clear Messaging:Encourages actionable support by making donation processes simple and impactful.Motivates global contributors to play an active role in Ukraine's recovery and resilience-building.
‍Creative Collaboration and Execution:Uses strategic thinking, strong copy, and minimalist design to maximize impact.Aligns all campaign elements—print, ambient, and digital—with a cohesive and purpose-driven narrative.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
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