Beauchamp Art Galleries

Web Design
Project Overview
This web redesign for Beauchamp Art Galleries was created to elevate the gallery’s digital presence while celebrating its artistic legacy. The project focuses on creating a modern, intuitive online experience that balances aesthetic appeal with usability. With over three decades of promoting creativity, the gallery needed a refreshed platform to showcase its collection, support exhibitions, and engage new audiences — all through a design that aligns with its artistic identity.
My Contributions
Goals: Improve user experience through a streamlined interface and visual hierarchy. Enhance storytelling through updated layouts, stronger branding, and simplified navigation.
‍Approach: Develop cohesive visual design using clean typography, a minimalist color palette, and user-friendly layouts. Redesign core pages including the homepage, artist profiles, and collection highlights to reflect clarity, professionalism, and cultural richness.
‍Role: Visual Designer, UX Collaborator
Tools: Figma, Adobe Photoshop, Webflow
Deliverables: UI layouts, navigation structure, homepage design, brand visual system
Results
The redesigned website successfully transformed Beauchamp Art Galleries’ online presence into a modern, user-friendly platform that reflects the gallery’s artistic prestige.
‍Improved User Experience: The intuitive navigation and streamlined menu structure made it easier for visitors to explore artists, artworks, and exhibitions, resulting in increased engagement and longer browsing sessions.
‍Enhanced Visual Appeal: The updated color palette, clean typography, and high-quality visuals created a professional yet inviting aesthetic, attracting a broader audience and reinforcing the gallery's artistic identity
.Boost in Online Engagement: The dynamic homepage layout, featuring curated sections for featured artworks and upcoming events, significantly increased visitor interaction with key features like newsletter sign-ups and gift card purchases.
‍Stronger Brand Identity: By blending modern design with the gallery's heritage charm, the redesign reinforced Beauchamp Art Galleries’ reputation as a cultural leader in Quebec and beyond.
‍Increased Traffic and Client Attraction: The visually stunning design and seamless user experience encouraged more visitors to connect with the gallery’s offerings, translating into a noticeable uptick in online inquiries and foot traffic to the physical locations.This redesign positioned Beauchamp Art Galleries to better serve its audience while supporting its mission of celebrating artistic expression and fostering creativity.
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